Ray Kroc built the McDonald's fast food empire, and changed our lives. The food was to be of a strictly fixed, standardized content and restaurants were not allowed to deviate from specifications in any way. Get exclusive access to content from our 1768 First Edition with your subscription. Chief among them was the sale of only single-store franchises instead of selling larger, territorial franchises which was common in the industry at the time.
By granting a franchisee the right to only one store location at a time, Kroc retained for the franchise some measure of control over the franchisee (or at least those desiring to someday own the rights to another store).Kroc's policies for McDonald's included establishing locations only in suburban areas, not in downtowns since poor people might eat in them after the main business hours were over. Restaurants were to be kept properly sanitized at all times, and the staff must be clean, properly groomed and polite to children. The brothers had told Kroc they were giving the operation, property and all, to the founding employees. Ray Kroc, American restaurateur and a pioneer of the fast-food industry with his worldwide McDonald’s enterprise. History at your fingertips It was entrepreneur Ray Kroc who recognized the potential the restaurant had, and who took the company to soaring heights after buying out the McDonald brothers. He subsequently purchased the chain from the McDonald brothers, Richard and Maurice , and oversaw its worldwide growth. His third wife, Kroc's acquisition of the McDonald's franchise as well as his "Kroc-style" business tactics are the subject of
The brothers also consistently told Kroc he could not make changes to things such as the original blueprint (At the closing table, Kroc became annoyed that the brothers would not transfer to him the real estate and rights to the original San Bernardino location. No cigarette machines or pinball games were allowed in any McDonald's.During the 1960s, a wave of new fast food chains appeared that copied McDonald's model, including Kroc became frustrated with the McDonald brothers' desire to maintain a small number of restaurants. He once said "In my experience, hamburger joints are nothing but jukeboxes, pay phones, smoking rooms, and guys in leather jackets. Kroc recognized that the sale of exclusive licenses for large markets was the quickest way for a franchisor to make money, but he also saw in the practice a loss in the franchisor's ability to exert control over the course and direction of a chain's development.
After World War II, Kroc found employment as a milkshake mixer salesman for the foodservice equipment manufacturer Prince Castle. At age 15 Kroc lied about his age in order to join the Red Cross ambulance service on the front lines of World War I. Ray Arthur Kroc (born October 5, 1902-died January 14, 1984) who joined McDonald's in 1954 as a franchise agent, would build it into one of the most successful fast food operations in the world. The restaurant was clean, modern, mechanized, and the staff professional and well-groomed. The McDonald brothers are forced to take their own name off the original restaurant and Ray opens a new McDonald's franchise directly across the street, finally putting the brothers out of business.
McDonald's has climbed the ranks to become the single most valuable fast food company on the planet, with Macro Trends estimating its value at around $162 billion in February of 2020.
I wouldn't take my wife to such a place and you wouldn't take your wife either. Above all else, and in keeping with contractual obligations with the McDonald brothers, Kroc wanted uniformity in service and quality among all of the McDonald's locations. Our editors will review what you’ve submitted and determine whether to revise the article.At age 15 Kroc lied about his age in order to join the The first of Kroc’s McDonald’s restaurants was opened April 15, 1955, in By the time Kroc bought out the McDonald brothers in 1961 for a mere $2.7 million, he had established 228 restaurants and sales had reached $37 million. In how many consecutive games did Joe DiMaggio record a hit during his historic 1941 season? Ray Kroc grew up and spent most of his life in Oak Park. A hero of American business, Ray Kroc is the man to thank (or blame) for all the Big Macs, McDonald's fries, Filet-O-Fishes, or Happy Meals you've eaten in your life.